New live.co address ,when mail sent , gets recieved in Junkmail !! Why?

Please help.. Ive just set up a new Live.co account and when I send messages to friends email addresses my mail keeps being sent to the Junk mail, the reason this is given when friends check. Message reads Microsoft recognise this email as junk. .. Is there any way i can resolve this so that my emails go to the normal inbox... is there anything i can do ?? thanks